The Mission

As students at UCLA, we felt that the energy drinks that we used to study weren’t optimized for true cognitive function.

That’s why we created UPLIFT. The energy drink made for the students and workers who are passionate about getting the most out of what they do.

We also know that caffeine isn’t for everyone. Whether it’s late at night or you don’t like how it feels, we decided to add a caffeine free version to our lineup.

Our Team

Silhouette of a flamingo standing on one leg against a black background.

Spencer Jarrell - Founder/CEO

Spencer is a UCLA student majoring in Cognitive Science and Statistics. He founded Uplift to create an energy drink designed specifically to support cognitive performance.

White flamingo silhouette standing on one leg against a black background.

David McKeeman- Creative Director

David is a UCLA student majoring in Cognitive Science. He is passionate in bringing the soul back to advertisement.